Growing Organizations by Growing People
Revitalize your career and your business. Dr. Belasco's systematic proven methods will serve as a road
map to take yourself and your organization to new, higher levels.
Pragmatic, Rigorous and Dynamic Visionary
James Belasco helps organizations break free of traditional management practices and create effective
change that results in dramatic bottom-line improvements. He's helped both business and government
leaders across the globe reinvent their organizations and generate extraordinary profitable growth by:
creating innovative strategies, developing people and building relationships.
Best Selling Author
Organizations are like Elephants - Slow to Change
"But, we've always done it that way,"
This is a warning sign, a symptom of impending disaster for any organization.
Shackled, like powerful elephants, to the past, organizations rob themselves of the ingenuity required
to meet new competitive challenges and escape the "re" dimension trap of "re-engineering,
re-organization and re-structuring that concentrate on short term fixes rather than long term solutions.
Elephant is a practical, hands-on guide for creating the right change in any organization, large or
small, corporate or governmental, manufacturing or service based. Filled with illuminating case studies,
it shows how to devise new corporate visions and strategies... how to overcome inertia... and how to form
labor-management partnerships. Clear, authoritative, practical and inspiring, Elephant provides a
step-by-step guide for making the impossible happen.
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A New Leadership Ethic from Two Leading Business Innovators
Most leaders act like head buffaloes, giving orders and making decisions. Everyone else is a member
of the herd, following instructions. Hard-driving head buffaloes and their well-intentioned herd
followers suffer the same fate as the buffaloes on the plains: consistently outmaneuvered by more nimble,
quick-thinking competitors.
Together with Ralph Stayer we offer a new leadership role: leading the journey focused on delivering
Great Performance that delights customers. Rather than a following herd, people learn and grow to
become a self directed, inter-dependent flock of geese. Everyone knows the common direction, assumes
leadership when necessary, and rearranges the structure to best meet customer demands. We've done it
and we show you in Buffalo how to: set value-added prices, identify and dominate profitable niche
markets, anticipate and prepare for the future, measure performance in even the most ambiguous
situations and establish bonus plans that really work.
The book offers step-by-step advice on how to "Lead The Journey" from a herd of dependent,
standing-around-waiting-for-instructions buffalo to a flock of inter-dependent, leadership seeking
geese - all focused on delighting customers.
Ralph Stayer is a courageous, pioneering CEO and the hero of Tom Peters best-selling video "The
Leadership Alliance." He's earned "CEO of The Year Award" and leads what's been called "The Most
Advanced Employee Self-Managed Organization in America." His organization, Johnsonville Sausage, is
the most frequently cited example of unleashing the power of learning and growing people to create
outstanding business results. He consults with such organizations as: AT&T, Frito-Lay, BMW, and
McDonnell Douglas.
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Dynamic, Pragmatic Speaker
When Dr. James Belasco speaks, people listen, learn and apply.
Dr. James Belasco has researched, practiced, consulted and written about generating profitable growth
through growing people. His custom designed management processes and tools build his "make it work"
implementation reputation. In a lively and dynamic session Professor Belasco will share practical and
valuable insights gleaned from his own extensive leadership experience and his coaching and consulting
with business and government leaders across the world.
Dr. James Belasco is someone who had actually done it
Developing Leadership that Truly Makes the Difference
Leaders transform a collection of well-meaning, talented individuals into teams and organizations
that consistently deliver great performance for their customers. Dr. Belasco will show you how to:
Establish personal connections with employees and customers
Build a "fact-based" decision making environment
Align goals and resources across units
Develop an organization of leaders
Crafting Innovative Strategies that Create New Opportunities
Strategy provides the road map from the present to the future. Dr. Belasco shows you how to break
the current market boundaries and create your own future. He will show you how to:
Use a disciplined strategy process for creating your future
Engage everyone in the strategy making process creating ownership for successful implementation
Align/ focus implementation actions
Grow the organization by energizing learning.
Changing Cultures and Performance
"Change an organization" -- now there is an oxymoron. "Change" is an elusive rare species, often
talked about, seldom observed and rarely captured. Dr. Belasco will show you his time-tested
prescription for changing organizations by creating tomorrow first, and then engaging individuals
in implementing that shared vision of the future. He will show you how to:
Engage People in the realities of the market place and customer expectations.
Develop aligned vision, mission, values, strategies and goals
Reinvent management systems, business processes and communications/ information infrastructures
Enroll people in the change process, rather than the more typical failure-plagued "roll-out" process.
Whether it's a keynote, seminar, workshop or after dinner speech, Jim Belasco will deliver high
energy, down-to-earth, immediately usable information and knowledge that people will listen to,
learn from and apply.
Contact Leading Authorities at 1-800-SPEAKER inquire about Jim's availability to work with your group.

Consultant - Grand Vizier - Confident
In general, Belasco's work falls into four categories:
Coaching/mentoring/ developing leadership
Developing break-through strategies
Introducing and leading change
All designed to implement a new system wide culture enabled by technology
For example....
Large Computer Company
Developed and implemented custom designed "Program For Success" for use in building partnerships
with third party distribution agents in the United Kingdom and Canada. Coached owners of agent firms
in the development and implementation of new customer focused strategies and the implementation of
new management cultures in their firms and country agent managers in the development of the third
party channel. Showed 42% year over year growth in agent profitability and 34% increase in
hardware/software revenues.
Large international airline
Designed and implemented their Quality Improvement Program that resulted in being chosen "Airline
of the Year" twice. Coached management at all levels in new leadership style. Led the
implementation of major system wide culture change.
Brazilian Subsidiary of a Large Consumer Products Firm
Coached the Country Manager in the design and implementation of a new Account Management sales strategy.
Assisted in the implementation of a factory floor empowerment program that represented a major culture
change.
Rapidly growing middleware software company
Coached management team in the development of vision, mission, values, strategies and goals to enroll
entire organization in their implementation. Coached Chairman in implementing management systems that
established objectives, measures and rewards that supported the new vision, values and strategies.
Company sold within six months for twice market cap.
Large Telecommunications Company
Helped implement new performance oriented corporate culture. Developed new "pay for up-time" marketing
strategy... Converted a $390 million loss into a $105 million profit in one year.
Large US Food retailer
Developed category management program which involved market basket analysis to identify affinity
purchasing profiles by customer segment, the building of data warehouses, identification and use
of queering tools to access data, the training of management and customer contact staff in data
warehouse use and installing customer loyalty programs. Increased margins 32% and market share by
1.5 share points.
Entertainment Company
Did several projects for this company. Introduced and coached the use of data based marketing techniques
that identified purchasing drivers for Most Profitable Customers and facilitated one-to-one marketing
efforts. Increased market penetration by 32%.
Also developed and help implement the disciplined management system (IPAMS) throughout the organization,
resulting in increased spans of control and decreased overhead costs. Coached management team. Also
helped implement customer focused teams throughout the organization. Established real-time customer
feedback mechanisms and compensation systems that paid based on customer feedback.
Hospitality chain
Performed several projects for this company. Coached the implementation of a new customer focused culture
and disciplined management system (IPAMS). Enrolled entire organization in implementation. Company
achieved highest margins in history, three major customer satisfaction awards and eleven Community awards.
Designed the collection and analysis of customer profile data - using Polk, Donnelly, and other published
data banks in a data warehouse using data mining tools. Coached property location managers to enroll all
associates in the "Know Your Guest" program. Boosted return business by 47%.
Major snack foods company
Designed and implemented a self-directed work team/ empowerment structure that reduced factory management
staffing by 65%. Coached division and factory managers in new corporate culture. Quality rose to highest
levels in history, out of stocks fell to lowest levels ever recorded, market share rose four full points
and margins increased 32%.
Contact Meredith to see if Dr. Belasco can speak to your organization.